Why does emails go to spam

And, reducing the likelihood of your emails going to spam. Take a look at this example from a brand called Further. Because of this thoughtful process, they can be sure that only those who really want to join their subscription will end up in their database.

This will help your audience decide which lists they want to stay subscribed to and which ones they want to opt out from. They see all the essential information regarding their subscription. If someone wants to stop receiving marketing communication from a particular sender, the last thing they want to do is to spend extra time looking for a way to unsubscribe.

The moment they find it difficult or lose trust in their request being processed successfully — they report the message as spam or manually move it to their spam box. In both cases, the marketer is at loss.

A separate email list or segment will be enough for you to divide your recipients into separate groups, e. Moving your unsubscribe link to the preheader may be your best bet if your target audience shows similar tendencies. Download this quick checklist to improve your email deliverability and start sending email campaigns that make the cash register ring. Here, at GetResponse , we manage your IP reputation, process bounces, unsubscribes, spam complaints, and set up feedback loops.

Thanks to this, we know when an email address is no longer active, is misspelled, or when the recipient wants to unsubscribe.

The latter will help you design and edit your email templates freely they look great and are mobile-responsive, too , without the need to bother your designers. When starting their journey with email marketing, marketers often use freemail domains like Gmail or Outlook to send out their newsletters. Many mailbox providers reject bulk emails that come from freemail domains such as Yahoo! ISPs would rather receive messages coming from domains that have been registered by an individual sender, whom they can track back and whose reputation they can evaluate.

Tracking back the individual sender is naturally not possible for freemail domains, which may explain why they are often abused by scammers and people who deliberately want to send out spam. So what should you do instead? All you have to do is set up your own company domain or create a subdomain under your existing domain and use it for your email campaigns. Pro tip: Using tools like the Spam Assassin will help you identify such common mistakes as the freemail domain in your from address.

By running your newsletters through a spam checker, your chances of reaching the inbox grow considerably higher. Emailing too frequently? Recipients get tired and start ignoring your emails. They stop engaging with your communication, and because of that, ISPs such as Gmail or Outlook move your newsletters to the junk folder. Sending one email every couple of months or so? Or they accidentally miss one or two and lose the chance of seeing your content for several months straight.

As you can see, neither of these options is good for your inbox placement rates or your return on investment. If you have a big email list that you contact only every couple of months, ISPs might get alerted by the sudden email blasts. Such spikes in activity might cause temporary blocks, higher bounce rates, and more emails going to the junk folder.

Pro tip 1: Set the right email frequency by putting together your key email marketing metrics, like the total number of conversions, unsubscribe rates, and bounce rates.

Once you decide on the right email schedule, make sure to communicate it to your audience, e. Pro tip 2: If you want to increase your email frequency without alerting the spam filters, start by contacting your most engaged subscribers first. Use suppression lists and exclude segments less likely to respond to your email campaigns.

Email list hygiene may sound like a funny term. Not just those who are no longer engaging with your communication, click the unsubscribe button, or mark your emails as spam. Email statistics for a better understanding of the importance of email marketing are given below. The numbers show that a successful email strategy is a key point for increasing sales and getting qualified leads.

The number of email users are 3. As you can see, email marketing is one of the most engaging methods for growing your business and customer base. A lot of people are still having some trouble with email marketing. Generally, they complain of being considered as spam. Emails reach the destination from their origination point through the Internet.

Of course, this systematic process includes some complex metrics. This process is significant because our emails are determined as doubtful or trustworthy based on some features. Most of them get blocked on the gateway and never reach the spam folder or inbox folder. That means emails that pass the gateway have high sender reputation, relevant content and user engagement.

Mailbox providers use inbound and outbound emails to prevent spam but email senders are mostly concerned with inbound filters. Spam filters have some metrics and algorithms to filter emails.

After the filtering process, a numerical score is assigned which represents the probability of the message being spam. Large businesses and organizations use Gateway email filters like Barracuda and Mimecast to decide whether to allow the email to go further or not. Hosted Filters like Cloudmark are used in companies which have elaborated their own method to detect spams based on sender reputation metrics and content.

Desktop Filters are the tough ones to get through because they are configured by the user. Outlook with the SmartScreen anti-spam filter from Microsoft can be given as an example. It is related to the reputation of the sending IP and sending domain. Some email metrics determine the Sender Score as the unsubscribes or spam reports.

It shows your sender reputation on a scale of 0 — Having a low sender score classified as being below 90 leads to rejection by ISPs causing your emails not to reach the inbox folder. Therefore, the higher your sender score is, the higher the possibility of reaching the targeted inbox folder.

An IP address is a number listed in the domain name system that is used to send email messages on behalf of your domain name. Marketers can use dedicated or shared IP addresses to send emails. It may be dedicated to a specific sender or used by multiple senders to deliver emails. You should definitely create some reliability before sending too many emails!

Building a reputation is necessary for the quality of your IP! If you only send an email every couple of months, then you risk subscribers forgetting who you are or why they subscribed. If this happens, they may unsubscribe or even mark your email as spam when they do finally hear from you. To prevent this, stay in regular contact with your subscribers. Rather, look for opportunities to provide value to your subscribers as often as you can. While complying with the law is your foremost priority, including a way to unsubscribe also shows subscribers that you have confidence in the value of your content.

How easy you make it to unsubscribe is up to you. Some brands take the confidence approach to the extreme, placing an unsubscribe button in the header as well as the footer of their emails. Therefore, we think that a standard unobtrusive unsubscribe button in the email footer is the way to go for most ecommerce entrepreneurs.

See the above screenshot from a Stack Overflow email for an example of this, and remember that your email marketing software will already have this feature built into its templates. Above all, you should always be honest in your email marketing. Resorting to cheap tricks like these is not the way to run a business. Instead, focus on how you can create value for your subscribers. When you give them a great offer, the money will take care of itself. We hope you now understand what causes emails to end up in spam, as well as what you can do to keep them from going there.

Setting up an email spam filter will vary on the email service you are using. Many email clients such as Gmail, Yahoo, or Outlook have their own filter options that you can tweak according to your needs and preferences. If you are a Gmail user, here is how you can customize your filter and manage which emails are going to your inbox instead of spam:. If you are using Yahoo emails, there are two ways you can move non-spam emails from spam to inbox:.

If your Outlook filter is sometimes treating non-spam emails as spam, you will need to customize it. Here is how:. Spam emails tend to be generic and impersonal.

If you receive an email from an account that has not been active for a long time or that has low open rate metrics, it might automatically end up in your spam folder. Some spam emails are infested with links to malicious websites or dangerous attachments containing a virus. If an email comes with suspicious content, it might be marked as spam. There is no foolproof formula, but the pointers in the table below should provide some helpful guidance:.

The email is titled randomly or without connection to the content in the email body.