Why polaroid corporation failed

The business principles that kept them successful since founding in started to fail right around the year It developed and filed for dozens of patents for instant imaging solutions. Polaroid was the top seller of digital cameras in the late s. There were several reasons for this… Basically, they were banking on the idea that people would always want hard-copy prints. Because that decision came from the top. More importantly, they failed to do proper market research. It was clearly the main cog of their financial model.

Even the founder, Edwin Land, did not want to invest more into electronics. Their whole focus was on instant film. The executives still believed that developments in photographic chemistry were the way of the future. One of the most exciting products to come out of Polaroid was Polavision, a color home video system that took decades to develop. Consumers already had similar products to choose from. The loss started a new trend within the company.

Polaroid traditionally prided itself on the high resolution of its silver halide films, but this view was not always shared by the wider photographic community, where Polaroid film was often reputed, unfairly or not, to have lower photographic values.

In other words, this was a sensitive issue at Polaroid, and as long as the resolution of digital images was inferior to chemically based films, it hesitated to bring its prototypes to market. Sales of instant film dried up in the s.

In the end Polaroid Corp filed for bankruptcy protection on October 12, Today, though, Polaroid photography has been revived thanks to the Impossible Project, a Dutch-Australian venture that bought the last remaining Polaroid film factory in Its film is expensive but has found a niche market of nostalgists and artists.

All rights reserved. Follow The National's Business section on Twitter. Peter buse. The excerpt In the summer of , when Polaroid released the Captiva camera in the United States, Polaroid chairman Mac Booth announced that it was the last such camera the company would develop. Sudan's military head appoints new apex council after takeover. Britain's forgotten heroes remembered at Sharjah graveyard.

FW de Klerk, former president of South Africa, dies at Judges grill detained businessman over Sarkozy corruption claims. Pedagogical Objectives: To understand the importance of peripheral vision The importance of innovation in a dynamic industry like imaging To discuss why Polaroid a globally successful brand failed as a corporate entity.

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